Experimentation & Optimization Service
By Anshul Dhawan, 0→1 Product Builder, product leader, and game developer.
Product · Zynga · Platform · 2014 — 2017
Zynga's edge was testing more ideas than anyone else, but after the mobile transition the old experimentation platform got slow — every test needed a client release.
I led the build of a server-side experimentation and optimization service that let PMs and analysts configure, segment, and ship experiments without engineering bottlenecks.
Earned a SPIRIT award (given for setting a new company standard).